Six sigma Essay Example | Topics and Well Written Essays - 2000 words

Six sigma - Essay Example Today, Six Sigma is widely used in numerous organizations throughout the world specifically in business areas such as Business, Telecommunication, Aviation, Pharmaceutical, and so on. The term Six Sigma originated from manufacturing terms related to the statistical modeling of the manufacturing process. A Sigma rating describes the quality of a manufacturing process. This rating is based on the percentage of defect-free products generated. More importantly, a Six Sigma process is expected to yield 99.99966% of products without any defects, which means there is only an average of 3.4 defects for every million items created. Motorola aims to achieve these high quality outputs in all of its manufacturing processes through the implementation of Six Sigma (Pande & Holpp, 2002). The following sections shall discuss Six Sigma in greater detail, along with how Six Sigma is applied in the aviation industry. Six Sigma History In 1986, Motorola USA was criticized by its senior executive Art Sun dry due to the company’s poor performance and bad output quality (Schroeder & Harry, 2006). This pushed the company to understand the correlation of improving the product quality and decreasing production costs. The belief at the time was that increasing the product quality entails higher production expenses. ... In 2006, Motorola reported to have saved over $17 billion since it implemented Six Sigma in its manufacturing and business processes. Terminology Six Sigma is a term that originated from a the statistical model of process capability studies. The model referred to the ability of the manufacturing processes to generate outputs at high volumes within the set standards. All the Six Sigma projects are expected to produce only 3.4 defects for every million opportunities, which means a Six Sigma process has a rate of producing 99.99966% of defect-free products. A Six Sigma defect is defined as any error outside the customer specifications. Moreover, a Six Sigma opportunity is the total number of chances for a defect to occur. A Six Sigma calculator is used to compute for the process sigma (Pyzdek & Keller, 2009). Influences and Characteristics Six Sigma is mainly influenced by six decades of quality improvement methodologies, which include Zero Defects, Quality Control and Total Quality Man agement. The Six Sigma doctrine states that: manufacturing and business processes have variables that can be measured, analyzed, improved, and controlled; continuous effort to attain stable process results are essential to a successful business; and quality improvement may be sustained through the commitment of the whole organization, specifically the higher management. Furthermore, Six Sigma has its new and unique characteristics including: strong emphasis on passionate management leadership and support; every Six Sigma project entails a clear focus on attaining measurable and quantifiable financial results; special workforce infrastructure of â€Å"Champions,† â€Å"Master Black Belts,† â€Å"Black Belts,† â€Å"Green Belts†, and so on; and decisions are made based on factual and

Camus: The Stranger And Existentialism

Camus: The Stranger And Existentialism Existentialism is freedom and choice. It is impossible to define existentialism. We can witness some aspects of existentialism in The Stranger. Existentialists want to direct our attention to our individuality. They force us to think about the existence and nature of God, being a Christian, our values, and our death. Only mankind defines itself through the act of living. First you exist, and then the individual emerges as life decisions are made. Existentialists also believe the greatest achievement of an individual is to realize the absurdity of life and to accept it. The concepts of existentialism are simple, mankind has free will, and life is a series of choices, which rarely without any consequences. Some things are irrational or absurd, without explanation. If one makes a decision, he or she must follow through. The decisions you make are whom you are, so choose wisely. There are several existential themes displayed in The Stranger. One of the themes is freedom. It means that wh atever happened prior to now do not influence what your next choice in life will be, we are free to make any choice we want. He displays freedom by treating his Mamans death nothing out of the ordinary, also by not showing any emotion. He shows us free will; by not being influenced of his mother dying effect on what he wants to do. The other themes are existence, the awareness of our choices, and passion, our feelings that we understand before we think. Meursault wants to live his life to in the moment; he is not concerned with the future. Meursault wants the remembrance of his life. Through this thinking Meursault displays Existence and Passion. The following theme is uncertainty. It basically says that life is unpredictable, and unexpected. He shows us exactly how unpredictable life can be. One minute Meursault is just so happy and content with the sun shining on him, when suddenly something unexpected happens and his happiness is gone. I knew that I had shattered the harmony of t he day, the exceptional silence of a beach where Id been happy. There is also a theme of individuality. All individuals are a unique member of a society. Meursault lives out his individuality when he wants a crowd of people to witness his death, and greet him with cries of hatred. This way he retains his individuality. Begging for forgiveness would just make him a member of society. He also displays reflection, by turning our unawareness into awareness. Meursault leads a pre-reflective life. His daily events are so absorbed in each moment, which he never reflects on. While in prison he sees a reflection of himself, this is when he becomes aware of what he was unaware of. The overall theme though is absurd. The absurd beliefs are that life is meaningless and without purpose. This meaninglessness implies absence of any obvious meaning to our life. Can this be explained? No, no one can explain someone elses sense of meaning or meaninglessness towards life. Meursault who is sentenced to death after killing an Arab emphasizes the difference between the morals of society and his lack of them, refusing to conform to societys standards earns him the death sentence. In the end he faintly displays responsibility. Nearing his execution he symbolically shows emotion, as he comes face to face with nothingness and the impossibility of defending his immoral choices. Meursault is an outcast in society; therefore he cannot relate to others because he does not live as they do. He cannot abide by the same morals because he does not grasp them; he is apathetic to events occurring around him. His entire being is unemotional. This distinguishes him from society, whose strict guidelines focus on right and wrong. Meursault has the capability to break down the situation, but not conforming to it as society expects him to. Life, death, the in between, is irrelevant. Meursault sees the outcome as inevitable. He cannot perceive any right or wrong in killing the Arab. The killing itself w as not out of hatred for the man, he reveals at the trial, because of the sun. The sun at the beach, similar to the sun at his mothers funeral, was beating down on him. The sun represents Meursault emotions. The intense heat and the sun are overwhelming his senses, which he cannot deal with so ends the situation. The death of the Arab in itself doesnt seal his fate. His destruction comes from his lack of emotion. Meursault has come to conclusion he must create his own meaning in life. That there is no basic meaning in life its entirely based on living itself. Until this conclusion, hes a stranger to himself as well as to others. Society believes this is unacceptable, and by refusing to conform he must pay the price. Conforming to society norms doesnt allow the individual to reach his own decisions; however, it was impossible to restrict oneself from all. The character expresses no feeling about anything. Once in a while he shows a bit of heart, but for the most part, he gives a robotic appearance. Camus conveys his existentialistic philosophy with the death of Mersaults mother. He is more concerned about the time of death, and not the fact that he just lost a loved one. The lack of compassion at his mothers funeral is not what society expects of him. This labels him as insensitive, or that he did not love his mother. As an existentialist, he accepts life as it is. An example of existentialism is the murder of the Arab. The absurdity of the murder is what makes it a good portrayal of the concept of existentialism. This shows how Mersault is not only a stranger to his experiences in life, but also to nature. The sun and his sensual pleasures act against him, which cause him to lose control. Mersau lts actions lack true conscious motives. He consciously makes the decision to take a life due to the physical discomfort of his surroundings. To him, its simple: he committed murder, time to face the consequences. There are numerous meanings to the title, The Stranger, one is that if you live a life different than what society accepts, then you are a stranger; an outcast, and will be punished by the rest of society. His trial proved this to be true. It was all about the way he acted and how different he was. This was used to prove that people who are different are judged by their character over their actions. Society refuses to understand him and to know him, therefore he is a stranger. Being a stranger to himself makes him a stranger to life. In the end he gets the meaning of life. He was able to do so because he was approaching death, death is the only certainty of life. We are responsible for the choices we make; there is no predetermination or higher power which decides morality. After reading The Stranger made me look at my life. Some of Meursaults behavior I didnt agree with, but the further I read I understand the reasons for his actions. When I started reading the book for the first ti me I was quite confused and bored, I had to re-read it to understand it better which gave me a different message each time. Meursault was an interesting character to read about. His ideas and beliefs seem wrong but also right. I was able to understand what Camus conveyed with his philosophy. In fact, I have never heard of existentialism until I read this book. Meursault is able to accept the fact that everyone dies and realizing this allows you to live a better life. He controls his own life and actions. I cant say that I understand everything about him. Nonetheless, this character had the most interesting conflicts that kept me reading. The first half of the book was filled with action and there were no direct reasons given for certain actions. In the second half, it is mainly of his self-realization about society and life. I would recommend this book to anyone who enjoys thinking after reading a book. Work Cited Andrew Irvine, Basic Themes of existentialism, http://people.bu.edu/wwildman/WeirdWildWeb/courses/wphil/lectures/wphil_theme20.htm Crowell, Steven, Existentialism, The Stanford Encyclopedia of Philosophy (Winter 2010 Edition), Edward N. Zalta (ed.), URL = http://plato.stanford.edu/archives/win2010/entries/existentialism/ Existentialism Philosophy: Discussion of Existentialist Quotes, Jean Paul Sartre, Simone de Beauvoir, Albert Camus http://www.spaceandmotion.com/Philosophy-Existentialism.htm/ New World Encyclopedia, Existentialism http://www.newworldencyclopedia.org/entry/Existentialism/ Solomon, Robert C. Wyatt, C. S. (1999). Existentialists: a primer to existentialism http://www.tameri.com/csw/exist/exist.html

The Fight between Christianity and Satanism :: essays research papers

The Fight between Christianity and Satanism This is a fight between a slave world and a free world. Just as the United States in 1862 could not remain half slave and half free, so in 1942 the world must make its decision for a complete victory one way or the other. As we begin the final stages of this fight to the death between the free world and the slave world, it is worth while to refresh our minds about the march of freedom for the common man. The idea of freedom — the freedom that we in the United States know and love so well — is derived from the Bible with its extraordinary emphasis on the dignity of the individual. Democracy is the only true political expression of Christianity. The prophets of the Old Testament were the first to preach social justice. But that which was sensed by the prophets many centuries before Christ was not given complete and powerful political expression until our nation was formed as a Federal Union a century and a half ago. Even then, the march of the common people had just begun. Most of them did not yet know how to read and write. There were no public schools to which all children could go. Men and women can not be really free until they have plenty to eat, and time and ability to read and think and talk things over. Down the years, the people of the United States have moved steadily forward in the practice of democracy. Through universal education, they now can read and write and form opinions of their own. They have learned, and are still learning, the art of production — that is, how to make a living. They have learned, and are still learning, the art of self-government. If we were to measure freedom by standards of nutrition, education and self-government, we might rank the United States and certain nations of Western Europe very high. But this would not be fair to other nations where education had become widespread only in the last twenty years. In many nations, a generation ago, nine out of ten of the people could not read or write. Russia, for example, was changed from an illiterate to a literate nation within one generation and, in the process, Russia's appreciation of freedom was enormously enhanced. In China, the increase during the past thirty years in the ability of the people to read and write has been matched by their increased interest in real liberty.

Compaction of Concrete

Consolidation of plastic concrete is termed as compaction. In the process of compaction, efforts are only directed to reduce the voids in the compacted concrete. Compaction of concrete can be done either manually or mechanically. When it is done manually it is called hand compaction or tamping, and in second case it is termed as machine compaction. ?Hand compaction: Hand compaction is done with the help of steel tamping rods, or timber screeds. Marrow and deep members are compacted with tamping rods. Thin slabs and floors are tamped with the help of screeds.Compaction should be done in layers of 30 cm for mass concrete and 15 cm for reinforced concrete. Companction should be carried out for such a time that a layer of mortar starts appearing at the compacted surface. Excessive compaction and under compaction both are harmful for concrete. Due to excessive compaction, C. A. particles sink to the bottom and cement and F. A. mortar appears at the top. This makes concrete structure heter ogeneous, and hence affects strength. This method of curing is adopted in the case of precast members.It has been noticed that by keeping the wet conditions, if temperature is increased, the rate of increase of strength also increases. This enables concrete to acquire its full strength within short period and hence, curing is also finished within short period. ?Machine compaction: Machine or mechanical compaction of concrete is done with the help of vibrators. Vibrators produce vibrations which when transmitted to plastic concrete make it to flow and affect compaction. The air bubbles are forced out of concrete due to vibrations. Over vibration should not be allowed, otherwise C.A. particles will concentrate at the lower layers and mortar will come to the surface. There are three types of vibrators in most common use: †¢Internal vibrator: This vibrator is also known as immersion, poker, or needle vibrator. It consists of a power unit and a long flexible tube at the end of which a vibrating head is attached. This vibrator develops about 7000 vibrations per minute. Wherever, compaction is to be done, the vibrating head is inserted in the concrete. This vibrator is very useful for compaction of mass concrete. †¢Form vibrator: This vibrator is clamped to he form-work and imparts vibrations to the concrete through form-work. This vibrator is used only if the use of internal vibrator is not practicable as in the case of thin and congested situations. It is also called external vibrator. †¢Surface vibrator: It is also named as screed or pan vibrator. It is clamped to the screed, it Imparts vibration to the concrete from the surface when screeding operation of the concrete is carried out. It is effective only for depths of about 20 cm and hence useful for thin horizontal surface such as pavements. Compaction of Concrete Consolidation of plastic concrete is termed as compaction. In the process of compaction, efforts are only directed to reduce the voids in the compacted concrete. Compaction of concrete can be done either manually or mechanically. When it is done manually it is called hand compaction or tamping, and in second case it is termed as machine compaction. ?Hand compaction: Hand compaction is done with the help of steel tamping rods, or timber screeds. Marrow and deep members are compacted with tamping rods. Thin slabs and floors are tamped with the help of screeds.Compaction should be done in layers of 30 cm for mass concrete and 15 cm for reinforced concrete. Companction should be carried out for such a time that a layer of mortar starts appearing at the compacted surface. Excessive compaction and under compaction both are harmful for concrete. Due to excessive compaction, C. A. particles sink to the bottom and cement and F. A. mortar appears at the top. This makes concrete structure heter ogeneous, and hence affects strength. This method of curing is adopted in the case of precast members.It has been noticed that by keeping the wet conditions, if temperature is increased, the rate of increase of strength also increases. This enables concrete to acquire its full strength within short period and hence, curing is also finished within short period. ?Machine compaction: Machine or mechanical compaction of concrete is done with the help of vibrators. Vibrators produce vibrations which when transmitted to plastic concrete make it to flow and affect compaction. The air bubbles are forced out of concrete due to vibrations. Over vibration should not be allowed, otherwise C.A. particles will concentrate at the lower layers and mortar will come to the surface. There are three types of vibrators in most common use: †¢Internal vibrator: This vibrator is also known as immersion, poker, or needle vibrator. It consists of a power unit and a long flexible tube at the end of which a vibrating head is attached. This vibrator develops about 7000 vibrations per minute. Wherever, compaction is to be done, the vibrating head is inserted in the concrete. This vibrator is very useful for compaction of mass concrete. †¢Form vibrator: This vibrator is clamped to he form-work and imparts vibrations to the concrete through form-work. This vibrator is used only if the use of internal vibrator is not practicable as in the case of thin and congested situations. It is also called external vibrator. †¢Surface vibrator: It is also named as screed or pan vibrator. It is clamped to the screed, it Imparts vibration to the concrete from the surface when screeding operation of the concrete is carried out. It is effective only for depths of about 20 cm and hence useful for thin horizontal surface such as pavements.

Sample – Report Writing

Sample Report A Formal Report Sample Reports A FORMAL REPORT THE EFFECTS OF STRESS ON BUSINESS EMPLOYEES AND PROGRAMS OFFERED BY EMPLOYERS TO MANAGE EMPLOYEE STRESS Prepared for Dr. Robert J. Olney Southwest Texas State University Prepared by Charles Dishinger Nancy Howard Bill Kiagler Sherry Seabrooke Donna Tucker November 29, 20– S-29 Copyright  © Houghton Mifflin Company. All rights reserved. Sample Reports ii TABLE OF CONTENTS Page LIST OF TABLES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. iii LIST OF FIGURES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ vABSTRACT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ SECTION I INTRODUCTION TO THE STUDY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Statement of the Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Significance of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Scope of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Review of Related Literature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Methods of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Source of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. l S-30 Copyright  © Houghton Mifflin Company. All rights reserved. iv 1 1 1 1 1 2 2 3 3 4 4 4 6 6 6 6 7 8 9 10 11 Sample Reports iii LIST OF TABLES Table 1.Programs Offered by Employers to Manage Stress †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ S-31 Copyright  © Houghton Mifflin Company. All rights reserved. Page 8 Sample Reports iv LIST OF FIGURES Figure Page 1. Age Distribution of Respondents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2. Negative Effects of Stress on Work Performance †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ S-32 6 7 Copyright  © Houghton Mifflin Company. All rights reserved. Sample Reports v Abstract This study was conducted to determine the effects of stress on employees and the methods employers use to manage employees' stress.It was limited to the perceptions of Central Texas business employees, who were selected using a nonprobability, convenience sampling method. A questionnaire consisting of three parts was used to collect primary data. The collected data were analyzed and interpreted using simple statistical techniques. The findings of the data indicated that the areas found to be most negatively affected by stress were j ob satisfaction/morale, courtesy, creativity, and productivity. In addition, personal appearance and absenteeism were listed as the areas least affected by stress. According to the results of the tudy, employers today are offering a wide variety of needed programs to manage the stress of their employees. One of the main conclusions drawn from the study was that stress does negatively affect the work performance of employees. Therefore, stress is not just an individual issue but an issue that must be addressed by both the employer and the employee; the work performance areas negatively affected have a direct effect on the company as a whole. S-33 Copyright  © Houghton Mifflin Company. All rights reserved. Sample Reports The Effects of Stress on Business Employees nd Programs Offered by Employers to Manage Employee Stress Section I Introduction to the Study Introduction Today, many organizations and employees are experiencing the effects of stress on work performance. The effects of stress can be either positive or negative. What is perceived as positive stress by one person may be perceived as negative stress by another, since everyone perceives situations differently. According to Barden (2001), negative stress is becoming a major illness in the work environment, and it can debilitate employees and be costly to employers.Managers need to identify those suffering from negative stress and implement programs as a defense against stress. These programs may reduce the impact stress has on employees' work performance. Statement of the Problem The purpose of this study was to determine the negative effects of stress on employees and the methods employers use to manage employees' stress. Significance of the Study There are three primary groups that may benefit from this study. The first group, consisting of employees in today's business organizations, may learn to identify ways that stress negatively affects their work performance.Identifying the negative effects ma y enable them to take necessary action to cope with stress. By sharing this knowledge, employees can act as a vehicle to help management implement appropriate stress reduction programs. The second group that may benefit from this study is employers who may gain insight as to how stress is actually negatively affecting S-34 Copyright  © Houghton Mifflin Company. All rights reserved. Sample Reports 2 employees’ work performance. Finally, educators can use these findings as a valuable guide to incorporate into their curriculum.By emphasizing to students the importance of developing programs to deal with stress, the students may be able to transfer this knowledge to the workplace, thereby improving the quality of the work environment. Scope of the Study This study was limited to the perceptions of full-time business employees as to the negative effects that stress has on work performance and the steps that employers are taking to manage stress. For the purpose of this study, wh at constitutes full-time employment is defined by the employer. This study was restricted to businesses operating in the Central Texas area.The Central Texas area encompasses all communities within Hays, Kendall, Travis, and Williamson counties. For the purpose of this study, stress is defined as disruptive or disquieting influences that negatively affect an individual in the workplace. Data for this study were collected during the fall of 2002. Review of Related Literature Barden (2001), a freelance writer specializing in health care and a former managing editor of Commerce and Health, stated the importance of wellness programs and gave specific examples of corporations that are successfully implementing such rograms. The Morrison Company currently saves $8. 33 for every dollar spent on wellness by offering programs such as weight loss, exercise, and back care. Axon Petroleum estimates that wellness programs will save $1. 6 million each year in health care costs for its 650 employe es. In addition to Morrison and Axon Petroleum, Barden cited the savings for six other companies. According to the Wellness Bureau of America, the success of these companies offers concrete proof that wellness programs pay off by lowering health care costs, reducing absenteeism, and increasing productivity.Foster (2002), a professional speaker on stress-management, surveyed midlevel managers and found stress to be a major determinant in worker productivity. According to the study, the primary areas affected by stress are employee morale, absenteeism, and decision making abilities. By recognizing that a problem exists and by addressing the issue, managers can reduce stressful activities and increase worker performance in the business organization. Harrold and Wayland (2002) reported that increasing stress affects morale, productivity, organizational efficiency, absenteeism, and profitability for both individuals and the organization.The problem for businesses today is knowing how S-3 5 Copyright  © Houghton Mifflin Company. All rights reserved. Sample Reports 3 to determine stressful areas in their organizations and how to use constructive confrontation methods to reduce stress and improve efficiency. According to the authors, organizations that make a positive effort to deal with stress not only help build trust among their employees, but also increase the productivity of their employees and the organization as a whole. Maurer (2002) stated that stress-induced illnesses are prevalent in the workplace today, and stress is the problem of the sufferer and the employer.Stress causes absenteeism and can lead to other problems such as drug addiction, alcoholism, depression, and poor job performance. According to Maurer, the annual Barlow Corporation Forum on Human Resource Issues and Trends reported that large numbers of companies noticed severe levels of stress exhibited by employees. The forum's panelists agreed that more needed to be done in the workplace to hel p employees manage stress. Some of the suggestions were to expand wellness programs, offer stress-management seminars, and teach staff how to balance work and family life.Maurer also noted that Olympic TeamTech, a computer management company, has dealt with employee stress by providing training programs, monitoring employee concerns, and meeting once a month to be proactive instead of reactive. Olympic TeamTech's turnover is less than the industry average. Schorr (2001), a stress-management consultant, stated that stress causes problems in the workplace which negatively affect employee health and organizational productivity. Stress can lead to problems such as job dissatisfaction, alcoholism, absenteeism, physical ailments, and poor job performance.If managers know how to prevent and cope with stress, productivity can be increased. Many companies instituted stress-management programs that led to a decline in absenteeism, a decrease in sickness and accident costs, and/or an increase in job performance. Schorr reported that a stress inventory, available from a stress-management program, can assist executives and managers in assessing employee stress. The inventory can identify the sources of stress, which may include physical elements as well as other factors.Once these sources have been assessed, the program can provide the necessary skills for coping with the problems, and participants can learn that there are alternative ways of reacting to stress. Methods of the Study Source of Data Data for this study were collected using a questionnaire developed by a group of students at Southwest Texas State University. The questionnaire was divided into S-36 Copyright  © Houghton Mifflin Company. All rights reserved. Sample Reports 4 three parts. Part one consisted of a list of 15 work performance areas that may be negatively affected by a person's level of stress.Respondents were asked to indicate whether stress increased, decreased, or had not changed their work per formance in each area. They were also asked to indicate from the list of 15 work performance areas the area that was the most negatively affected by stress and the area that was the least negatively affected by stress. In the second part of the questionnaire, a list of 17 programs was provided and the respondents were asked to indicate which programs their companies had implemented to manage stress. Part three was designed to collect demographic data for a respondent profile, including full-time employee classification and age group.A copy of the questionnaire is contained in Appendix A on page 12. Sample Selection The respondents involved in this survey were employees working in companies located in Central Texas. A nonprobability, convenience sampling technique was used to collect primary data. Each member of the research team was responsible for distributing three questionnaires to members of the sample. To ensure confidentiality, respondents were given self-addressed, stamped en velopes in which to return their completed questionnaires to Southwest Texas State University. Controls were used to eliminate duplication of the esponses. Statistical Methods Simple statistical techniques were used to tabulate the results of this study. The primary data were analyzed using a percent of response. To compute the percent of response, the number of responses to each choice was divided by the total number of respondents who answered the question. In question one, the percents of responses for the negative effects of stress on the 15 work performance areas were reported. The results of the next two questions were tabulated by totaling the number of respondents who chose an area they believed was least or most affected by stress.The fourth question reported the percent of respondents whose employers offered the listed programs to manage stress. Questions five and six asked the respondents to indicate if they were considered full-time employees and to indicate their age gr oup. Limitations of the Study This study may be limited through the use of a questionnaire as a data collection instrument. Because questionnaires must generally be brief, areas that may have been affected by stress may not have been included in the questionnaire. S-37 Copyright  © Houghton Mifflin Company. All rights reserved. Sample Reports Also, all programs that may be available to employees for managing stress may not have been included in the study. The study may also be limited by the use of a nonprobability, convenience sampling method. The sample of business employees for the study was chosen for convenience and may not be representative of the total population of business employees. Care should be taken when generalizing these findings to the entire population. Finally, the use of simple statistical techniques may introduce an element of subjectivity into the interpretation and analysis of the data.All attempts have been made to minimize the effects of these limitations on the study. S-38 Copyright  © Houghton Mifflin Company. All rights reserved. Sample Reports 6 Section II Findings, Conclusions, and Recommendations Introduction This study was designed to determine the effects of stress on employees and to discover methods employers use to manage employees' stress. Sixty questionnaires were distributed to business employees in the Central Texas area, and the response rate was 78. 3%. This section includes the Findings, Conclusions, and Recommendations. FindingsThe findings will be presented in three sections according to the following characteristics: Demographic Profile, Areas of Job Performance Affected by Stress, and Programs Employers Offer Employees to Manage Stress. Demographic Profile All returned responses from the sample were considered full-time employees by their employers. The respondents were also asked to indicate their age group; all age ranges were represented in the results, as shown in Figure 1. The breakdown consisted of 2. 1% under the age of 20, 33. 7% between 20 and 29, 29. 4% between the ages of 30 and 39, 26. % between 40 and 49, 5. 4% between 50 and 59, and 3. 3% were 60 and over. AGE GROUP 5 1 — Less than 20 1 6 2. 1% S-39 Copyright  © Houghton Mifflin Company. All rights reserved. 26. 1% 5 — 50 to 59 Figure 1: Age Distribution of Respondents 29. 4% 4 — 40 to 49 3 33. 7% 3 — 30 to 39 2 4 2 — 20 to 29 5. 4% 6 — 60 or over 3. 3% Sample Reports 7 Areas of Job Performance Affected by Stress The respondents were given a list of work performance areas that might be affected by stress and were asked to identify whether stress increased, decreased, or had no change on their work performance.Only respondents who indicated stress negatively affected an area were considered in these findings. Of the 15 areas listed, four areas were identified as having a response rate of more than 50. 0%. These areas were as follows: job satisfaction/morale (73. 9%), courtesy (65. 2%), accuracy (52. 7%), and creativity (51. 6%). Similarly, Schorr (2001) stated that a significant number of employees' creativity is negatively affected by stress. Also, Harrold and Wayland (2002) agreed that morale is strongly affected by stress. Falling within the range of a 30. 0 to 50. 0% response rate were cooperation (49. %), organizational skills (46. 3%), initiative (45. 2%), productivity (42. 8%), alertness (39. 4%), decision making abilities (39. 1%), and perseverance (35. 5%). Harrold and Wayland (2002) established that increasing stress and anxiety are having a negative influence on an individual's organizational efficiency and productivity. The findings that negatively affect work performance are shown in Figure 2. Figure 2: Negative Effects of Stress on Work Performance 15 13 11 9 7 5 3 1 0 1 2 3 4 5 6 7 8 S-40 10 42. 8% 73. 9% 39. 1% 52. 7% 51. 6% 28. 0% 46. 3% 65. 2% 20 30 40 ProductivityJob Satisfaction/Morale Decision Making Abilities Accuracy Creativity Attentio n to Appearance Organizational Skills Courtesy Copyright  © Houghton Mifflin Company. All rights reserved. 50 9 10 11 12 13 14 15 60 49. 5% 45. 2% 26. 6% 39. 4% 35. 5% 25. 8% 28. 3% 70 Cooperation Initiative Reliability Alertness Perseverance Tardiness Absenteeism 80 Sample Reports 8 Central Texas employees indicated the area they believed was most affected by stress and the area they believed was least affected by stress. According to the results, job satisfaction and productivity were thought to be most affected by stress.On the other end of the scale, areas least affected by stress were personal appearance and absenteeism. However, Schorr's (2001) study found that, on the average, individuals experiencing stress are more inclined to be absent or tardy. Programs Employers Offer Employees to Manage Stress Question four listed 17 programs offered by employers for managing stress. Respondents were asked to indicate which programs their companies had implemented to manage stress. Th e responses for each program are shown in Table 1. Table 1: Programs Offered by Employers to Manage Stress.TYPE OF PROGRAM Insurance RESPONSES 72% Breaks Educational Assistance/Reimbursement 51. 0% Access for Disabled 42. 6% Alternate Schedule 34. 0% Employee Assistance Programs 34. 0% Wellness Programs 34. 0% Flextime 29. 8% Stress Management Seminars 29. 8% Training Programs 29. 8% Piped Music 17. 2% Assigned Parking 17. 0% Employee Empowerment Programs 17. 0% Ergonomically Correct Furniture 17. 0% Financial Counseling 8. 5% On-Site/Assistance with Child Care S-41 69. 2% 4. 3% Copyright  © Houghton Mifflin Company. All rights reserved. Sample Reports 9Insurance received the highest number of responses (72. 0%), whereas, therapy received the lowest (2. 1%). Playing classical music and creating a comfortable work environment were found by Foster (2002) to be low cost stress reduction programs. Although these are inexpensive programs to implement, a relatively small response rate w as given for piped music (17. 2%) and ergonomically correct furniture (17. 0%). Maurer (2002) stated that it is necessary for companies to design programs that enable employees to assess stressful situations and develop a rational mode of behavior.In contrast to Maurer's research, only 17. 0% of the respondents indicated that Employee Empowerment Programs are being offered by their employer. A response rate of 34. 0% in the category of wellness programs/on-site fitness facilities was obtained. Barden (2001) reported programs that improve an individual's physical condition are both a positive and an effective method of managing stress. The remaining methods for managing stress were varied. Listed in decreasing percentages, they are as follows: breaks (69. 2%), educational assistance/ reimbursement (51. %), access for disabled (42. 6%), alternative schedules (34. 0%), Employee Assistance Programs (34. 0%), Wellness Programs (34. 0%) flextime (29. 8%), stress management seminars/classe s (29. 8%), training programs (29. 8%), assigned parking (17. 0%), financial counseling (8. 5%), and on-site/assistance with child care (4. 3%). Conclusions On the basis of the findings, several conclusions concerning the effects of stress on Central Texas business employees can be drawn. The findings of this study indicated stress does negatively affect the work performance of employees.Job satisfaction and productivity were indicated as two areas most affected by work-related stress. Therefore, stress cannot be considered just an individual issue because reduced job satisfaction and lower productivity has a direct effect on the company as a whole. From this study, it can be concluded that employers have realized the importance of managing stress in the workplace because of the wide variety of programs now offered to manage stress. Of all the programs offered by employers, insurance is the most frequently offered means for managing stress.Because insurance acts as a security net fo r employees and is offered the most, it can be inferred that employers contend that insurance is the most effective means for managing stress. S-42 Copyright  © Houghton Mifflin Company. All rights reserved. Sample Reports 10 Recommendations Based on the findings and conclusions in this study, the following recommendations are made: 1. 2. Employers should conduct a survey of the programs they already offer to discover which programs are the most effective for managing their employees' stress. 3.Employees should share their ideas for managing stress with their employers in order to help their employers implement appropriate stress reduction programs. 4. Educators should incorporate into their business curriculum discussions of stress in the workplace and ways to manage stress. 5. S-43 Employers should offer various stress reduction programs to help employees manage stress because stress is prevalent in the workplace. Additional research should be done. First, other areas negatively affected by stress should be studied to determine if stress affects other aspects of an employee's life.In addition, other factors should be examined to learn what the personal and work-related causes and symptoms of stress are for an individual. Copyright  © Houghton Mifflin Company. All rights reserved. Sample Reports 11 Bibliography Barden, Nancy Ray. â€Å"Wellness Programs: Everyone Wins. † Commerce and Health, November 2001, 28–42. Foster, Lucy Barnes. â€Å"Workplace Stress: Changing the Pattern. † Sales and Marketing Journal (2002), 32–33. Harrold, Robert and Wayland, Michael. â€Å"New Methods to Reduce Workplace Stress. † Industrial Concepts, June 2002, 19–21. Maurer, Marcia K. Is Stress Running Your Life? † Modern Office Innovation, February 2002, 27–28. Schorr, Leslie. â€Å"Coping with Stress, Boosting Productivity. † Employment News, Spring 2001, 23–26. S-44 Copyright  © Houghton Mifflin Company. All rights reserved. Sample Reports Appendix A Questionnaire The Effects of Stress on Business Employees Students in the Graduate School of Business at Southwest Texas State University are conducting this survey to determine perceptions of the effects of stress on employees. The survey also is designed to determine efforts employers are making to help employees manage stress.Please return this questionnaire in the enclosed postage-paid envelope by Friday, November 8. 1. How does stress most often affect you at work? Please mark one response per line. AREA AFFECTED Productivity Job Satisfaction/Morale Absenteeism Decision Making Abilities Accuracy Creativity Attention to Personal Appearance Organizational Skills Courtesy Cooperation Initiative Reliability Alertness Perseverance T di S-45 Copyright  © Houghton Mifflin Company. All rights reserved. INCREA SE DECREA SE NO CHANGE Sample Reports 13 2.Which one area from question 1 do you believe is most affected by stress? 3. Which one area from question 1 do you believe is least affected by stress? 4. Which of the following means for managing stress does your employer offer? Please mark all that apply. __ Employee Assistance Program On-Site/Assistance with Child Care Assigned Parking Employee Empowerment Programs Educational Assistance/Reimbursement Breaks Wellness Program/On-Site Fitness Facility Financial Counseling Access for Disabled Stress Management Seminars/Classes Training Programs TherapyAlternative Schedules (part-time, time off for family, etc. ) Flextime Piped Music Ergonomically Correct Furniture Insurance (security net for employee/family) Other (please specify) Note: Questions 5 and 6 are included in this questionnaire as a means of developing a demographic profile of our respondents. 5. Are you classified as a full-time employee by your employer? Yes 6. No Please check your age group. Less than 20 20 to 29 30 to 39 40 to 49 50 to 59 60 or over Thank you for taking time to help us. We value your i nput. S-46 Copyright  © Houghton Mifflin Company. All rights reserved.

Like A Family Book Review essays

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Free Essays on To The Virgins, To Make Much Of Time

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Land Biomes - Tropical Rainforests Biomes Biomes are the worlds major habitats. These habitats are identified by the vegetation and animals that populate them. The location of each land biome is determined by the regional climate. Tropical Rain Forests Tropical rainforests are characterized by dense vegetation, seasonally warm temperatures, and abundant rainfall. The animals that dwell here depend on trees for housing and food. Climate Tropical rain forests are very hot and wet. They can average between 6 and 30 feet of precipitation per year. The average temperature is fairly constant ranging from about 77 to 88 degrees Fahrenheit. Location Tropical rain forests are typically located in areas of the world that are near the equator. Locations include: Africa - Zaire basin and MadagascarCentral America - Amazon River BasinHawaiiWest IndiaSoutheast AsiaAustralia Vegetation A great variety of plants can be found in tropical rain forests. Enormous trees as tall as 150 feet tall form an umbrella canopy over the forest that blocks out the sunlight for plants in the lower canopy and forest floor. Some examples of rainforest plants include: kapok trees, palm trees, strangler fig trees, banana trees, orange trees, ferns, and orchids. Wildlife Tropical rain forests are home to the majority of plant and animal species in the world. Wildlife in the tropical rain forest is very diverse. Animals include a variety of mammals, birds, reptiles, amphibians and insects. Examples are: monkeys, gorillas, jaguars, anteaters, lemurs, snakes, bats, frogs, butterflies, and ants. Rain forest creatures have characteristics such as bright colors, distinctive markings, and grasping appendages. These traits help the animals adapt to life in the rain forest.

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Profile of Adolf Hitler Essay Example | Topics and Well Written Essays - 1000 words

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Short book reviews and comparison of reviews - Essay Example Pramoedya Ananta Toer. This Earth of Mankind. New York: Penguin, 1996. Vol. 1 of Buru Quartet. Print. This Earth of Mankind is a novel about modernity, civilization, sex and sexuality in the society. The novel is set around the main protagonist, Minke who reflects on the real meaning of modernity, which he associates with â€Å"learning and science.†1 The idea of modernity and civilization is advanced as Minke shows his interest in electricity;2 he demonstrates modernity by using trains and smaller machines driven by oil and not steam. The novel starts by explaining factors of globalization and hence modernity. The novel also manifests the inner conflict in the main protagonists arising from conflict of interest between the colonized and the colonizer. The author utilizes the narrative approach to detail the life of the main protagonists, and how the protagonists advance the themes of colonialism, modernity, and sexuality. Through describing various inventions and developments in science, the author brings out development of modernity in the novel, and how it impacts the lives of the main protagonists. The author utilizes symbolism and descriptive language throughout the book. For example, the use of aspirin as the most powerful medicine to be discovered by humanity to symbolizes effects of modernity on humanity. The main perspective in the novel is the importance of the native Javanese culture as the main protagonists still fight to keep their identity in the society despite the rapid spreading forces of modernity that seek to abolish such cultures. This is observed through Minke who tries to find his real identity despite being in a Dutch school. The novel also brings out the ills of modernity in the society as prostitution and brothels became a status symbol in the society,3 and the oppression of the natives as seen in the rape of Annelies by Robert; a way to exert power for being associated with Europeans. The issue of mixed blood brews much conflict as Maurit’s father commits blasphemy by mixing the native and white blood, which is unforgivable. Thus the white is taken as a much superior race that cannot mix with the low class native blood. This is an issue of superiority complex, where the white is viewed as being much superior tot eh native. However, dispute the issue of mixed blood being contentious, the whites still continue to sleep with native prostitutes in brothels and to sire children with the natives, which is also mixing the native and white blood. The whites are thus hypocritical. This makes them to reconsider the racial boundaries and in some cases, the native can actually be assimilated into the white society to enjoy the prestige; an example being Minke who enjoys the prestige of the whites though from a mixed blood. Inner conflict in the main protagonists is the main aspect in the novel. Minke in his setting struggles to find his real identity in a society that ranks his native class at the lower end of social hierarchy. He is lonely and is forced to live with constant questioning by fellow students who probably were skeptical regarding his ability to make it in sciences as whites do.4 Nyai Ontosoroh faces serious inner struggles; she is a mistress to a white, though a native and is even mistreated by the same whites for being a native; she is used as a sex

This is an essay to get accepted to american university of paris

This is an to get accepted to american university of paris - Essay Example There are several reasons why I am passionate about studying at the American University of Paris. The American University of Paris is home to many successful individuals. The mission statement of American University of Paris depicts everything that I am looking for in an university. A university that focuses on hands on learning, history and being a responsible individual is a place I would enjoy being a part of (American University of Paris 2011). Ethnic backgrounds should be able to come together and learn with one another. This is what sets American University of Paris apart from other universities. The universities focus on students from different nationalities makes American University of Paris a leader in education. In a world that is becoming more ethnically diverse, this is important. Learning in a national setting can help explore national issues. Learning in a national atmosphere will help to further explore national concerns. Some national concerns are war and the environment. Both concerns are concerns that affect all people. War is not the answer for anything. Human beings should be able to talk issues out with one another until an agreement is made. Killing innocent individuals over mindless problems seems like a waste of time. Obtaining a diverse education can help address national concerns. The environment is something that every individual from every type of background has to deal with. We as a human race are on this earth together and all affected by natural disasters and global warming issues. Natural disasters can happen at any time and affect anyone. It is important for those affected to be able to seek help from all over the world. This is why it is so important for me to study and learn discipline with individuals of different education and geographical backgrounds. Global warming issues are a national concern for me and should be a national concern

Short book reviews and comparison of reviews Essay

Short book reviews and comparison of reviews - Essay Example Pramoedya Ananta Toer. This Earth of Mankind. New York: Penguin, 1996. Vol. 1 of Buru Quartet. Print. This Earth of Mankind is a novel about modernity, civilization, sex and sexuality in the society. The novel is set around the main protagonist, Minke who reflects on the real meaning of modernity, which he associates with â€Å"learning and science.†1 The idea of modernity and civilization is advanced as Minke shows his interest in electricity;2 he demonstrates modernity by using trains and smaller machines driven by oil and not steam. The novel starts by explaining factors of globalization and hence modernity. The novel also manifests the inner conflict in the main protagonists arising from conflict of interest between the colonized and the colonizer. The author utilizes the narrative approach to detail the life of the main protagonists, and how the protagonists advance the themes of colonialism, modernity, and sexuality. Through describing various inventions and developments in science, the author brings out development of modernity in the novel, and how it impacts the lives of the main protagonists. The author utilizes symbolism and descriptive language throughout the book. For example, the use of aspirin as the most powerful medicine to be discovered by humanity to symbolizes effects of modernity on humanity. The main perspective in the novel is the importance of the native Javanese culture as the main protagonists still fight to keep their identity in the society despite the rapid spreading forces of modernity that seek to abolish such cultures. This is observed through Minke who tries to find his real identity despite being in a Dutch school. The novel also brings out the ills of modernity in the society as prostitution and brothels became a status symbol in the society,3 and the oppression of the natives as seen in the rape of Annelies by Robert; a way to exert power for being associated with Europeans. The issue of mixed blood brews much conflict as Maurit’s father commits blasphemy by mixing the native and white blood, which is unforgivable. Thus the white is taken as a much superior race that cannot mix with the low class native blood. This is an issue of superiority complex, where the white is viewed as being much superior tot eh native. However, dispute the issue of mixed blood being contentious, the whites still continue to sleep with native prostitutes in brothels and to sire children with the natives, which is also mixing the native and white blood. The whites are thus hypocritical. This makes them to reconsider the racial boundaries and in some cases, the native can actually be assimilated into the white society to enjoy the prestige; an example being Minke who enjoys the prestige of the whites though from a mixed blood. Inner conflict in the main protagonists is the main aspect in the novel. Minke in his setting struggles to find his real identity in a society that ranks his native class at the lower end of social hierarchy. He is lonely and is forced to live with constant questioning by fellow students who probably were skeptical regarding his ability to make it in sciences as whites do.4 Nyai Ontosoroh faces serious inner struggles; she is a mistress to a white, though a native and is even mistreated by the same whites for being a native; she is used as a sex

Conference Project Plan Essay Example | Topics and Well Written Essays - 1250 words

Conference Project Plan - Essay Example and that is only possible when people are abreast to the current and emerging trends in the profession through themed conferences and induction workshops. The conference will also provide a platform for comparing notes and mentoring. Continued fruitful engagements and consultation will be made possible by exchanging contact cards. Being a milestone conference, a lot of activities will be executed in the planning process to ensure that the conference is a success. A team has been assembled to oversee the planning process, and duties have been assigned. The planning has activities such as publicity, correspondences, reservations, logistics and more. Division of roles will ensure that each planning activity is given the maximum concentration it requires, and, therefore, that each activity is a success. The risks listed above have been identified as the most serious and their occurrence may affect the success of the conference in the most negative of ways. Take for instance absentee guests. The planning team has identified five key speakers to grace the conference, two being foreigners from Kuwait and China. All these guests have different presentations to make, and should any one of them be absent for whatever reason, a gap will result that would be difficult to fill. The planning team has created communication channels with those the important guests of the day to ensure that they communicate their likely absence in good time to enable the conference planning team to get a replacement. Another option is for the speaker to send someone to stand in for them, and adequately make up for their absence. The latter option will be the most workable because it will ensure that not many adjustments are made to accommodate a different person. Over-attendance is another risk that is likely to occur, though a positive one. The conference planning team plans to send invites to about 100 persons, 80% of whom are projected to attend. There is, however, a risk associated with

The Impact Of Advertising On Consumer Price Sensitivity Marketing Essay

The Impact Of Advertising On Consumer Price Sensitivity Marketing Essay Selling things are the focus of any business and to sell a product marketing is a key factor and main step to make people buy the product. In addition, the foremost thing under marketing is advertising, which is the only way with which you can change the perspective of the product in peoples mind. It is actually a form of communication intended to persuade and audience (viewers, listeners or readers) to purchase the product. The intention of actually enlightening on advertising is to know whether advertising has any impact on consumer price sensitivity or not. It does affect the consumer and their buying behavior but to what extent what are the variables and how this is effecting consumers sensitivity toward purchasing a certain product is been elaborated below. H0: Advertising Have an Impact on Willingness to Pay by a Consumer It is relevant to my article because of using demand curve to gather the impacts of advertising on consumer price sensitivity. In this paper The Impact of Advertising on Consumer Price Sensitivity in Experienced Goods Markets written by Tullen Erdem, Michael Keane, Baohong Son (2007), four categories of consumer goods are considered to examine how TV advertising and other marketing activities affect the demand curve facing a brand. Advertising affects consumer demand in many different ways. The authors observed in this article, that advertising is a reason to fall consumers price sensitivity for a particular brand. To understand how advertising effects price sensitivity one needs to estimate how it shifts the shape of the demand curve, which means estimating a demand system for all brands. Estimation of demand among four products, resulting one had a different response in WTP and that is because of focusing on one distinctive feature of the product. The effects of advertising on the shape of the demand curve depend on vertically or horizontally differentiated (attributes) of the product. Advertising stresses on vertical (claims marginal consumers) and horizontal characteristics (a brand perceived as having an advantage) will increase WTP most for those infra-marginal consumers. A supermarket scanner data used on four product categories to examine how advertising use experience, price, promotional activity in the determination of demand. Advertising affect the price elasticity of demand in two different ways: Firstly, advertising affect the limits of the demand functions of individual consumers more or less price sensitive, secondly advertising may affect the number of the set of consumers. The toothpaste and toothbrush panels cover 157 weeks including households in Chicago and Atlanta while ketchup and detergent panels cover 130 weeks included households in Sioux Falls, South Dakota and Springfield. Weekly advertising intensity measures gross saving points for each brand in the market and 60% of households linked to TV ads for last 51 weeks restricted only who bought 3 times over the period. The toothpaste panel contains 345 households who made 2880 purchases, toothbrush panel contains 167 households who made 621 purchases; detergent panels contains 581 households who made 3419 purchase and ketchup panel contains 135 households who made 1045 purchases. Advertising provides more soft information in the ketchup category (differentiated horizontally e.g. thickness in Heinz) and more hard information (vertically differentiated like quality, such as cavity fighting power in toothpaste, removal of plaque in toothbrush and cleansing power in detergent) and is obvious that nat ure of ad varies according to product. Advertising is more likely to increase price sensitivity and lead to more pro- competitive effects when the hard information is in advertising (e.g. relative quality information) rather than soft (e.g. image oriented). All products observed by different brands of same category by market share, mean price, ad frequency, display frequency, feature frequency and mean coupon availability. The statistics are in this way that there are three kinds of variables, like percentage of purchases (covers brand loyalty), ad viewing habits, and willingness to pay with reference to prices that offered. For all 18 brands, advertising reduces price sensitive but increases the prices. Advertising is not profitable because it lowers the elasticity of demand, but lifts the level of demand. The more the noisy signs of product attributes in advertisements have lower variance alternative and have greater WTP while non-risky consumers have higher variance even for the same features. This relates to the view that non-price advertising affect differently due to consumers diverse tastes. Advertising raises the level of demand by increasing the equilibrium price elasticity and decreasing the equilibrium price. Price advertising and non-price advertising affects the demand curves by costs of gaining information related to price, types of consumers and consumers tastes that visits the stores. People who are less sensitive to price are uncertain about attributes. Price advertising affects stores demand curves differently if consumers have different costs of acquiring price information, and differe nt types of consumers visit each store. It means that advertising is complimentary to consumption and is consistent with models where advertising increases WTP for a brand by producing artificial differentiation and conveying information about brand attributes Variables: Brand choice, Information and market power, Quality of the brand, Existence of the brand, Heterogeneity of consumers tastes, Attributes of the brand, Awareness of substitutes, Ad design, Brand differentiation, Barriers to entry and Experience. H0: consumer price sensitivity moderated by brand credibility This article How Advertising Influences Brand Credibility and Consumer Price Sensitivity written by Tulin Erdem, Joffre Swait, Jordan Louviere (2001), connects with my topic in this way that it explains the implication brand credibility of an advertised brand on consumer price sensitivity. Every brand has different affects on consumers on various stages on their decision of choices of a brand. It passes through different utility functions. The paper enlightens the fact, brand effects with information economics depth to analyze whether consumer price sensitivity, consumer valuation of a products overall attractiveness or utility, has an impact by brand credibility, after making a choice of a brand by advertising. The impact of brand credibility on consumer price sensitivity across class that absorbs different levels of consumer ambiguity, four different types of products utility analyzed which are Frozen concentrated juice (Dole, Minute Maid, Sunkist, Tropicana and Welshs); Jeans (Cal vin Klein, Gap, Lee, Levis, Wranglers); Shampoos (Clairol, Herbal Essence, Pantene Pro- V, Pert Plus, Salon Selective) and Personal computers (Apple, Compaq, Dell, Gateway, IBM) Two types of data relevant the hypothesis; firstly, confirmatory factor analysis (CFA) to obtain brand credibility of the most advertised brands at individual level in each of the four categories; and secondly, by price manipulations of the same brand to know the credibility. Subjects rated all five brands individually to estimate the credibility by them and completed a simple pricing choice experiment involving 17 choice sets in each of two product categories in addition to this, there was a distracter task that includes questions regarding their personal values to minimize the chances of linking two tasks. These four products chosen subjects could relate to them. They asked to assess how confident they would feel measuring new products in 21 different product categories before trial, after one trial and after a year of use (using 7- point agree/disagree scales) These results suggested that, as a group, the subjects viewed frozen juice concentrate more as a search good, jeans and shampoo as more short- to medium-term experience goods, and a PC as a longer-term experience good. Subjects in the pre-test (n = 31), main and supplementary (n = 170) surveys were undergraduate students at two major North American universities. Final sample sizes for the main survey were, respectively, 221, 232, 217 and 198 for juice, jeans, shampoo and PCs. The main survey took approximately 35-40 minutes to complete. Brand credibility decreases price sensitivity but the intensity of the consumers choices differs with products. The emphasis is on the product category factors that could affect the impact of brand credibility on price sensitivity. Consumer characteristics also might determine the level of impact of brand credibility and price sensitivity. Observed results suggest that the interaction between brand price and credibility is heterogeneous, which suggests that it is likely to be associated with consumer specific characteristics and the level of advertisement occur in certain period. These types differ in consumer uncertainty about product attributes plus in specific features in categories that affect sensitivity to uncertainty. It argues on the impact of price on consumption of a credible brand when there is asymmetric information through advertising. Economic framework suggests that brand credibility moderates price sensitivity under uncertainty. In high latent risk and high involvement categories, in which consumer purchase decisions may be quite complicated, the predicted effect was bigger. Price effects strongly recommend that credibility offer number of consumer benefits, which decreases price sensitivity. Variables: Brand credibility (trustworthiness, expertise, usage), Brand choice, Product category, Product attributes, Brand name and Consumer benefits. H0: online medium effects consumer price sensitivity more than offline medium To see the impact of online advertisement on advertising price sensitivity is the reason behind choosing this article. According to article The online medium and consumer price sensitivity written by Venkatesh Shankar, Arvind Rangaswamy, Michael Pusater (1999), paper explains a logical framework regarding the assumption that internet increases price sensitivity and intensify price competition and factors characterizing the online medium, consumers and intermediaries to explain the main reasonable effects of the online medium in price sensitivity. The articles inspect two main aspects of price sensitivity, the intensity of customer attaches to price relative to other attributes (Price importance and price search). About 1/4th of revenues in online shopping industry come from travel services, data set 1comprises of both medium but specified only to Marriott international and a same with data set 2 for making different hotel reservation but for any hotel chose by the respondent with same questionnaires. They asked questions regarding most recent online reservation and most recent offline reservations. Investigation in data set 1extends from the brand level to the product category level and overcomes problems due to self- selection bias in data set 1, to reduce impartiality, the differences in the frequency of shopping between the samples accounted for analysis. For data set 1 primary data collected for the customers of Marriott international and comparing the attitudes and behavior demographically to the population that differ in the medium usage, examine the online medium moderation on price sensitivity and lastly stresses the effects of website factors on price sensitivity. For offline medium consumers questionnaires mailed to customers through Marriott international customers data while for online customers, the survey posted on Marriotts website with a new tag. Only 214 form online and 306 from offline usable recipients (15%) enabled to respond. Data set 2 had to go through a test provided by hospitality sales and marketing association international and customers chose on the basis of using both online and offline medium, Receiving 144 responses from a sample of 2000 customers randomly selected from the list, who chose hotel both online and offline (a response rate of 7.2%) Talking about online medium factors interactivity and perceived depth of the message helps dampen price importance but at the same time ease of price search increases price importance, content and information interactivity does not give any significant result. Using an intermediary and product/price bundling increases price comparison and price importance. Brand loyalty and time value reduces online price search. Looking at offline medium, the perceived range of option does not diminish price importance or price search; but price search reduce because of product/price bundling by an intermediary. Price comparisons using intermediaries has a much stronger impact on price search offline than online. For both sets, the result is consistent as the online and offline models are similar. Online medium effects price importance more because Highlights the range of product options and price bundling by an intermediary to diminish the price importance then it put emphasis on brand loyalty which decreases price search and the effect of price comparison by an intermediary and lastly it is easier to search for price information which reduces the search cost and time as well. Price/product bundling proves to be a strategic advantage for the firms, more online than offline. The price comparison using intermediaries will be more beneficial if online intermediaries are used and provide proper service/ good description with prices and get it linked to the other sites as well. Variables: Price search, Price importance, Price information, Non-pricing advertising, Web-site design, Targeting distribution, Brand loyalty, value of time, frequency of shopping, Alliance strategies, Online attributes price importance influence by medium- product category, demographics. H0: Advertising Effects Evaluates In Three-Dimensional Space of Product (Experience, Affect, Cognition) This paper named How Advertising Works written Demetrios Vakratsas, Tim Ambler (1999) by related to my topic in this way that it talks about the impacts of advertising on consumers which helps observe what features of ads influences consumer behavior or changing their buying behavior. The authors gather the information about how advertising affects the consumer. Advertising effects classified into intermediate effects, for example, on consumer beliefs and attitudes, and behavioral effects, which relate to purchasing behavior, for example, on brand choice. The authors propose that advertising effects studied in a space, with affect, cognition, and experience as the three dimensions. The EAC Space adjusted according to the context: product category, competitive environment, other marketing mix components, stage of the product life cycle, and target audience. The article has reviewed former research of intermediate and behavioral effects of advertising using models from market response. Advertising can be estimate in a three-dimensional space using the dimensions of experience, affect, and cognition (the EAC Space). The coordinates of the three dimensions can verify the importance of a specific advertising promotion. The article have classified and reconsider preceding research of intermediate and behavioral effects of advertising using a arrangement of models preliminary from market response and ending with integrative and nonhierarchical models. The principal overview concerned the persuasive hierarchy (CA) category of models of advertising effects. Although such models dynamically engaged for 100 years but still flawed on two bases: the concept of hierarchy on which its origin cannot empirically sustained, and have eliminated experience effects. The article suggest that behavioral (brand choice, market share) and cognitive and affective (beliefs, attitudes, awareness) directed industry to analyze the edge of context, intermediate effects, and long- and short-term behavior. In this attempt, determination of affective reactions from cognitive partiality evaluated and this is especially important for low-involvement products for which habit and affect are much more important than cognition. On the contrary, it is safe to say that effects of advertising can calculated by (EAC) space of any product but the dimensions can vary from product to product and hence the importance of dimensions as well. Variables: Consumers beliefs, Consumers attitudes, Purchasing behavior, Brand choice, Ads goal diversity, Product category, Competition, Stage of product cycle, Target market, Market share and Awareness H0: Price Advertising Positioning Tactics Increases Brand Equity, Price Importance and Consumer Price Sensitivity H1: Non-Price Advertising Positioning Tactics Decreases Brand Equity, Price Importance and Consumer Price Sensitivity The article The impact of advertising positioning strategies on consumer price sensitivity written by Ajay Kalra and Ronald C. Goodstein (1998) examines the relationship of brands positioning strategies through advertising with consumer price sensitivity. The authors examine the link between advertising and price effects and that this bond depends on the definite advertising positioning strategies. The advertising has different objective, depending on the competitive perspective of the brand and others positioned to narrow the supposed difference between brands. The authors recognize that price- oriented advertising raises sensitivity while non-price oriented advertising decreases sensitivity. Non-price advertising examines two tactics that fail to increase brand price equity: value-oriented positioning, attribute (meaningless) differentiation, while comparative tactics increase price importance and sensitivity at the category level. In addition, findings bring about that advertising effectiveness measured at both the brand and category levels. The hypothesis tested in two experiments transversely different product categories, entailing that advertising effectiveness must extend other than brand rate related to attitude. Testing of how non-price advertising positioning strategies affect brand equity, price importance, and category price sensitivity. Opposing to the accepted vision, numerous types of non-price positioning tactics can diminish equity and increase price sensitivity. Ninety graduate students at a major west coast university volunteered to contribute in experiment carry out in one of four experimental surroundings and as an incentive for $100 lottery given. They asked to analyze a rough advertisement for a new product and under high-involvement, circumstances and advertising positioning varied without the alteration in the brand attribute information in the advertising copy. The experiment designed within one factor and four level of advertisement positioning. An advertisement can have particularly dissimilar effects at each level like at comparative level will be beneficial for minor brands but not for premium brands, because it will increase price sensitivity for whole product category. The results also suggest that brand equity and advertising effects must assess in terms of both attitudes and behavioral manifestation. Pricing effects happen because of advertising, when attitudes extracted from the analysis. Nevertheless, the case is different in low involvement where meaningless attribute positioning and celebrity endorsements could significantly affect brand equity and category price sensitivity. Emotional appeals and fear appeals as attitudinal effects also influence advertisements in a cognitive manner. On this note, the conclusion made that non-price advertising positioning strategies affect brand equity, price importance, and price sensitivity and promotional price advertising increases price sensitivity, whereas non-price advertising decreases price sensitivity. Several types of non-price positioning tactics can decrease equity and increase price sensitivity and brand equity measures extend beyond attitudes and include the ability to demand a premium price. Variables: Advertising- positioning strategies, Brand equity, Celebrity endorses positioning, Meaningless attribute differentiation, unique features positioning, Brand comparison and Value positioning H0: Price Sensitivity is Measureable The paper Price Sensitivity Measurement written by Robert C. Lewis and Stowe Shoemaker (1997) elaborates on the measurement of price sensitivity through hospitality industry, to see the determinants of price sensitivity are the reason of choosing this article. Instead of using price methods on trial basis and error to determine the right price for products or services, a hotel or restaurant operator can use a relatively simple survey tool to measure customers price sensitivity. The prices for services faces at least three complicating factors: Customers often have inaccurate or limited reference prices (i.e. right prices) for services, they use price as a key signal for quality and monetary price is the only cost for service customers. Reference prices have complicated the different needs of customers in two ways: The interpretation of price (value based) on the buyers view and the relationship between price and value. A price sensitivity measurement determines how consumers percepti ons of the value affected by the interaction of price and quantity. A study conducted in which consumers asked to state the highest and lowest prices to which they purchase selected inexpensive items, showed that price act as a quality indication but not an absolute barrier to purchase. Actually, the price sensitivity measurement examines price perceptions by determining levels of customers resistance as they relate to perceived quality and the market range of acceptable prices for a specific product or services. Authors examined the application of the price sensitivity measurement model (PSM) to the association meeting market. The five components of our hypothesis are as follows: firstly, a point at which hotel room rates considered cheap or expensive; the price considered too cheap and quality questioned; no matter what the quality and price is, it is too expensive and purchase is beyond consideration and lastly a way to measure the above points. In addition, these are the questions to analyze the value of a product or service. The last two questions are actually to measure the optimal price point. Room rates are a definite factor in the meeting planners purchase decision. The hypothetical situation considered was to plan an annual convention for organization to hold in Des Monte with expected attendance of 300- 500 attendance, which will last four days, and hosted in first class hotel. Rooms single occupied and participants will stay at the same hotel and the chosen (four) hotels without a ny prior experience. Final decision based on four questions and the design made with two objectives in mind: to minimize the intervening variables that might enter into the situation, thereby affecting their respondents and expect respondents to projects their associations needs and into the situation. Survey to send to a random sample of 443 association-meeting planners and received 115 usable responses (constituting 33% response rate). The study has indicated the existence of a range of acceptable prices for meeting planners. it can be helpful in determining to compare the perception of specific brands, the competition and variables within a product line. The result showed that the price sensitivity measurement technique could most likely apply to the hotel industry though there is no basis for interpreting the results. It could give the indifferent point, an indifference percentage, and an optimum pricing point, a stress level and a range of acceptable prices on lodging industry benchmarks with which to compare those values. In addition, the conclusion made that some meeting planners have in mind threshold prices outside of which price will inhibit their decisions to purchase. The degree to which they are price sensitive (respondents) is difficult to determine. Variables: Quality, Product features, and consumers perception of value H0: An increase in non-price advertising leads to lower price sensitivity among consumers H1: The use of price advertising leads to lower prices H2: An increase in price advertising leads to higher price sensitivity among consumers The paper Empirical Generalizations about the Impact of Advertising on Price Sensitivity and Pricewritten by Anil Kaul and Dick R. Wittink (1995), is linked to my topic in this way that this paper have made generalization statements which works as a medium for measuring the impact of advertising on consumer price sensitivity. The term empirical generalizations suggest the same results comes out in different circumstances and are gathered on outcomes from varied marketing strategies and the result will help estimating the price insensitivities and making a strategic decision about market segmentation, price-marketing activities and competitive market strategies. Two types of advertising are Non-price advertising (national advertising) gives the information about the brand positioning and its intentions to communicate about the characteristics (unique) of the brand and Price advertising (local characteristics) gives the information related to price and availability of the brand. A chan ge in price sensitivity is measured either by Researchers employing experiments (interaction between advertising and price) or by econometric researchers (use price elasticity). It generates a set of three empirical generalizations after studying the previous marketing methods: The approach is to analyze the characteristics and results of previous studies providing explanations on the relevance of these generalizations means the relationship between advertising and price sensitivity observed by an overview of 18 studies. The observations made from a large set of products e.g., new products, mature products, consumer (non-durables) and durables, services with identification the type of product, the number of brands, the type of advertising, the measure of advertising and price sensitivity, and the type of interaction (result). Three implications considered to assess the link between advertising and price sensitivity: Firstly, the difference between price sensitivity of current consumers from additional consumers attracted by increased advertising. Secondly, the measurement of price sensitivity whether aggregate (price elasticity) or disaggregate (brand choice to price) data. Third consideration is about target market. If market were highly price-sensitive, t hen the ceiling effect would be a partial effect of price advertising on sensitivity but if it is of price-insensitive, non-price advertising will slightly influence the price receptiveness. The results specify that in nine studies price sensitivity increases with higher advertising, in seven studies it decreases with higher advertising, and in two cases both effects are attained. Considering only those cases where at least three studies have provided the same result. Focus is on the area of price advertising as moderators such as market share, similarity of brands characteristics or benefits, product life cycle, and the number of competitors, in affecting this relationship and is large enough to alter the brand choice. Moreover, creates variation on price sensitivity due to increase advertising from 20% to 180%. Considering this fact that product-related and other factors that affect the amount of change in price sensitivity in such situations, the conclusion is that non-price advertising reduces the price sensitivity( accepts H0 ) and falsifies H1 and H2. Variables: Brand positioning, Product information, Product differentiation, Brand loyalty, Brand choice, Product market level, Type of product (new products, mature products, consumer nondurables and durables, services), Advertising content, Market share, Similarity of brands characteristics or benefits, Product life cycle and Number of competitors. H0: Advertising Builds Market Power Similar to above article this article Price Sensitivity and Television Exposures written by Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss (1992) elaborates the contradictory findings with regard to increases in brand advertising activities lead to increase /decrease in price sensitivity. Mentioning the lack of data to measure the revelation of ones households to advertisements and to restrain competitive activities has been a major limitation to date. This paper finds in high-level of publicity of the product, house- holds brands choice and price sensitivity can decrease for two frequently purchased products though it says that increased advertising linked with increase households brand choice and price sensitivity as well. For a number of decades researchers have been attempting to understand the impact of marketing mix variables (price and advertising) on sales (or market share) of purchased goods. However, the interaction of price and advertising has not completely measured. Set of models designed to examine the effects of advertisings on price sensitivity. Dry dog food accounts for about 60% of total consumer expenditures and eighteen of the 39 brands have large differences in advertising intensity with only one brand had a market share greater than 10%, there were 186 unique brand available to consumers. Because of so many brand choices, minor brands combined into aggregate brand categories. In addition, brand-sizes ignored for three reasons. First, television advertising focuses on brand benefits and does not deal with package size. Second, the package size decision is likely, not a purchase-to-purchase decision. Finally, for the sample households, more than 70% of the dog food purchases were for a package size of five pounds. To reduce the number of alternatives to a manageable size, brands grouped into aggregate categories according to the size of their market share of 5% and brands advertised and not advertised, so the number of alternative comes down to 11. All brands attributes compared to each other as alternative of others. A similar procedure applied to the aluminum foil data. The aluminum foil market (in the test city) was aggregated to consist of three brands or choice alternatives, one major brand, private brands, and generic brands. Only the major brand advertised on television and the results were similar of that dog food. The results are steady with the point of view that increased advertising is associated with increased brand choice and price sensitivity. In light of the effect of advertising on sales, several points noted. Firstly, the purchases vary in buying behavior of households and reflect only short run effects for advertising and the other mix variables. Price sensitivity effects are generally short-lived. In addition, results show that the indirect effects of advertising have an important effect on price sensitivity; usually that the immediate impact of advertising is still low as compared to that of other variables. In turn, the hypothesis is constant with the confirmation that the information conveyed to consumers may not be underpinned the distinct traits and attributes of a brand. Rather, advertising may be increasing consumers brand awareness, strengthen resemblance with other brands, and increasing price competition at the retail level. The interpretation of this means that good advertising that builds market power is difficult to develop and maintain. Variables: Brand choice, Market share, preferred brands, Direct competition, Awareness among consumers, Search costs, Brand equity, Display activities, and Brand loyalty. H0: Advertising diminishes the effect of Consumer Price Sensitivity The article The Effects of Advertising on Co