Comparison of the media systems between USA and China Essay

Comparison of the media systems between USA and China - Essay Example Media is an overall term used to identify the different types of mediums that enriches us with vital information and knowledge. It is a flow of information running throughout the society in a form of print, visual and audio mediums known as newspaper (newsletters, magazines and tabloids), television, radio and the Internet. These mediums play significant roles in communicating to the general public as an audience as well as changing their perception. Agencies in the advertising industry have seized the opportunity giving out repetitive messages of a place or brand that promises to improve people’s lives and make them better, suggesting cost saving plans, educating people about bank loans and investment opportunities, and suggesting cost effective medicines. In our everyday lives we witness how we rely on the different types of media to assist and change us in our day-to-day activities making information more accessible and convenient just at a click of a mouse or an arm stretc h away. The newspaper, also known as print media differs slightly to magazines, newsletters and tabloids. However, these mediums mainly showcase news, entertainment or advertisement related information to audiences. Newspapers have been around since the time of Julius Caesar in the form of government bulletins kick starting journalism and later giving way to radio as a medium of communication. Radio was a huge turning point in how information was relayed to the general public. It was the first form of communication medium that could transmit voice over a long distance. People depended and still depend on source of news and information from the radio.